The very unique shape of Toruńska with swing-top enclosure highlights the craft character of its production process. Our challenge was to create a project coherent with a bottle, which will allow the brand to compete with the most popular brands in the category of mainstream vodkas in Poland. The division of the label into two parts gave us the opportunity to communicate visually the variety of flavors that are part of this umbrella brand while preserving the consistency of the packaging design.

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