Ciociosan is a brand of great traditions on the Polish market. For many generations, it is appreciated for its unique taste due to the traditional recipe unmodified for years. To redesign the packaging while maintaining the current shape of the bottle was a difficult task. We focused on emphasizing the traditional values that are so important for the brand and strengthening the symbols characteristic of the category. We also decided to change the brand's logo to make it more visible in the competitive environment.